Cybersecurity is no longer just a discipline requiring a passion for technology, programming and basement hoodie hacking. Today cybersecurity marketing, business acumen and relationship management are just as important to the success of security teams. This session will cover leveraging a diverse pool of cybersecurity talent to successfully embed cybersecurity into the DNA of a global enterprise.Gone are the days when cyber security was just a highly technical discipline that required a passion for technology, programming, and basement hoodie hacking. We live in a world where cyber security marketing, business acumen, and relationship management are just as important to the overall success of security teams. This session covers the journey to leverage a diverse pool of technical and business oriented cyber security talent to successfully embed cyber security into the DNA of a global enterprise.