This talk will leverage Gmail’s unique vantage point to illuminate how phishing techniques targeting one group of users is drastically different ones targeting another. Drawing from concrete examples, the session will highlight the key differences observed across some of the most interesting phishing campaigns that affected Gmail users.Learning Objectives:1: Understand how phishing campaigns convince users to interact with them.2: Understand how phishers adapt to the new defenses and technologies.3: Understand how Google protects its users against these techniques.Pre-Requisites:General knowledge about the complexities of protecting users from different phishing techniques.