Wednesday 30 September 11:30 - 12:00, Red roomProf. Igor Muttik (Intel Security)Anti-malware and other security products form the most visible part of any cyber defence, but the security industry often overlooks the fact that we also have several ways of exerting financial pressure on the bad guys. This pressure can be a proactive and potentially very effective tool in making our computer ecosystems safer.Certain technologies are well suited to helping apply economic pressure on the players of computing ecosystems. By cleverly employing various trust metrics and technologies such as digital signing, watermarking, and public-key infrastructure in strategically selected places, we can encourage good behaviours and punish bad ones. For example, security products and services often employ blacklisting and whitelisting for software packages. Yet it is significantly more effective to apply this classification to the developers, software houses, distribution channels and players in the application monetization space (like Perion, Iron Source, etc.) and software distribution points (app markets and app stores).We shall analyse and give examples of technologies (certificates, credentials, etc.) to de-incentivize bad behaviours in several ecosystems (Windows, Android, iOS) and slice them into subsystems that bear separate monetary tools (for example, membership fees and/or subscriptions):We'll discuss and compare the costs of building defences based on financial deterrents versus the cost for the attackers to abuse them.Click here for more details about the conference.