There is no spoon! We live in the Matrix and no information can be trusted without validation. Content promotion services have been available in the grey market for some time, but the Fake News Phenomena did not gain public attention until a number of media outlets argued that several elections were heavily influenced by fake news. In this presentation, we will demonstrate tools and methods available to public mind manipulators, and walk through a selection of previous research, including USSR's study on public control and a Chinese study on crisis management. Moreover, we take Twitter posts as examples to demonstrate how significant social events are used by malefactors to promote their own agenda. We will also demonstrate a number of techniques used by cyber propaganda perpetrators, as well as how to detect their activities. To conclude, we will visit several underground markets to see how the services facilitate opinion manipulation.